CVS HEALTH BLUE OCEAN SHIFTMay 7, 2019 Off All,
Description
Company: CVS Health You have been hired by the company listed on Assignment sheet to help them identify the next Blue Ocean Strategy for their company. You need to identify a BOS and then test your recommendation using the following components. You may to complete several iterations to ensure that your strategy is a BOS. 1. Conduct a Porter’s Five Forces analysis prior to the company’s introduction of its product or service. a. Is the industry attractive based on your analysis? Why? Why not? b. If you were advising an incumbent, would you advise them to stay in the marketing? Why? Why not? If yes, what type of TRADITIONAL strategy should they use? c. If you were advising a new entrant, would you advise them to enter the market? Why? Why not? If yes, what type of TRADITIONAL strategy should they use? 2. Create a Three Tiers of Noncustomers analysis for your company’s industry prior to the introduction of your product or service 3. Did your company’s idea create exceptional utility? (Use the Buyer Utility Map and discuss the pain points that were unlocked) 4. Based on the Six Paths framework, how did your company create a Blue Ocean Strategy. Provide a detailed explanation of your rationale. 5. Create an ERRC grid and Strategy Canvas for your company. 6. Was the idea strategically priced to capture the target mass of noncustomers? (Create the Strategic Pricing tool) 7. Did it exercise target costing and hit its cost target? Explain in detail and provide evidence to support your answer. 8. What are the adoption hurdles your company faced in actualizing your business idea? Are you addressing them up front? 9. In summary, did your company create a commercially viable Blue Ocean Index? Explain your response in detail. Provide evidence to support your answer
