Research the presidential election of 2012 and write a 2-3 page essay about how campaigns are organized, who runs them, how are they funded, and what makes one campaign more effective than another.

Research the presidential election of 2012 and write a 2-3 page essay about how campaigns are organized, who runs them, how are they funded, and what makes one campaign more effective than another. The sources need to be scholarly, which means they should not be encyclopedias. Focus on academic articles from reputable journals or original works